Morocco
Morocco Shines at ANUGA 2025: SIPPO open a New Chapter for First-Time Exporters
What an inspiring week it has been for SIPPO Morocco and its partners — ASMEX, Morocco Foodex, and IPD!
For the first time, the Morocco Pavilion at ANUGA proudly hosted 15 first-time exporters, providing them with both strategic and logistical support — from tailored marketing coaching to booth setup and onsite guidance.
As part of a comprehensive 360° Export readiness program, companies benefited from thematic trainings and individual coaching sessions (five per company), ensuring they were fully prepared before, during, and after the fair.
The outcomes were remarkable:
- 150 qualified B2B meetings with buyers from Europe, Africa, and the Middle East.
- 83% of participants expect short-term orders (within 6 months).
- 100% expressed satisfaction with the coaching and support received.
These results demonstrate how a structured, hands-on support approach can make a tangible difference for emerging exporters.
