We facilitate sustainable trade.
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) with the overall vision of sustainable and inclusive economic growth and integration of SIPPO partner countries into world trade, through its mission of supporting Business Support Organizations (so called BSOs - which includes public or private associations, chambers of commerce, export promotion agencies, among others) to increase their export promotion capacity and service provision to export-ready companies. As of 2017, SIPPO is implemented by Swisscontact, in partnership with BHP Brugger and Partners and Helvetas Swiss Inter cooperation.
Through SIPPO’s network of international and national experts, the programme aims at supporting BSOs to increase their export promotion capacity and service provision to export-ready companies. The programme is a powerful tool in promoting sustainable trade in 11 countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.
SIPPO supports BSOs through tailor-made capacity building in two areas:
1) Improving BSO Market entry activities
through capacity building in market intelligence, trade fair participation, selling missions, buyer missions and study tours, and
2) Institutional Strengthening of Business Support Organizations (BSOs)
through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.
BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities.
SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs.
SIPPO has been operating in Morocco since April 2017 in order to support the BSOs operating in the following three sectors with large export potential:
• Value Added Fish and Seafood
• Processed fruits and vegetables
• Value-added textile products
The opening of Morocco to the world market, its proximity to large markets and the free trade agreements signed, providing Morocco’s exporters to a potential of 1 billion customers.
The reputation of Moroccan products abroad, the know-how of its export companies, and their ability to adapt their products and services to the demand of importers and the evolutions of the different markets, set up Moroccan companies as credible and reliable partners for international trade.
SIPPO works with partners that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct.
SIPPO supports BSOs in numerous areas:
The SIPPO team in Morocco, dedicated to its mission, is fully at hand to identify and implement jointly with business support organizations export promoting activities and solutions.
Export promotion is our business. Consulting and international support for companies is our expertise.
Our experience in export supporting activities, knowledge of the market situation and the challenges facing the targeted sectors in the country are the assets of a successful collaboration with our team.
In Morocco, value-added fish and seafood, processed fruit and vegetables, and value-added textiles are the three sectors in which SIPPO, in collaboration with its local partners, will dedicate its export promotion services:
A very important and growing sector (12% of total export products) with good potential for increased diversification of its products and markets.
Moroccan fisheries resources are abundant, and the quality of Moroccan fish is appreciated all over the world. This provides a very positive image of Moroccan products for export, which Moroccan BSOs and exporting companies can capitalize on.
Agribusiness continues to be a strategic sector in Morocco because of its primary economic, social and environmental role. The implementation of the Green Morocco Plan and the increase in agricultural production are increasingly leading to diversification of processed products. The excellent organoleptic quality (taste, color,) of the products of the sector is a major asset to be capitalized on in the strategies for diversification of export outlets.
The geographical proximity of Europe, supply capacity, the responsiveness recognized to satisfy the demand, the flexibility and the companies high-level know-how constitute major advantages of the Moroccan textile industry.
The diversification of export markets for the fast fashion ecosystem constitutes a major objective for SIPPO for this sector, which it is supporting partner BSOs in attaining.
SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.
Together with the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.
In the upcoming months, our partner BSOs will be published here.
The Moroccan Association of Textile and Clothing Industries, AMITH, has for more than fifty years represented the general interests of the sector, plays a leading role in the promotion and development of the textile and clothing industry. It initiates projects, and promotes a national and global partnership with public authorities, in line with international suppliers and customers.
AMITH has adopted a social responsibility program called "Citizen Fiber". This label distinguishes companies that comply with Moroccan regulations and working conditions in terms of human resources.
National Federation of Seafood Processing and Valorization Industries, FENIP, is a federation that gathers seven branches of the fishing industry, six of which are represented in professional organizations that belong to it.
The main aim of the federation is to represent and defend the interests of its members, to study the measures to be taken, the industries involved in the processing of fishery products and to improve the conditions for the production, distribution and sale of products , as well as to provide its members with any assistance likely to promote and develop their activities and in particular exporting field.
ASMEX :Porte parole de l’exportateur marocain
Association Marocaine des Exportateurs est le premier réseau d’exportateurs au Maroc. Elle regroupe les entreprises, les GIE, les coopératives, les associations, les fédérations sectorielles, nationales, et régionales du Maroc.
The International Trade Center (ITC) jointly organized from 2 to 6 March 2020 with the Swiss Import Promotion Program (SIPPO) and the World Textile and Clothing Program (G-TEX), a training on use of market analysis tools and the development of market profiles in the context of activities aimed at strengthening the capacities of trade support institutions.
This is the 8th Moroccan participation in the “BIOFACH into Organic” fair which took place from 12 to 15 February 2020 in Nuremberg in Germany. This fair is considered to be one of the biggest annual meetings of professionals in the organic production sector in Europe.
FENIP, ASMEX and AMITH have been trained to become familiar with a B2Btrace tool that could help improve the performance of trade fair and matchmaking activities.
The system was presented to the BSOs to test it and review its features with SIPPO support. The workshop included a detailed introduction to the software showing future features and developments.
Through the support of Swiss Import Promotion Programme (#SIPPO), The National Federation of Seafood Processing and Valorization Industries (#FENIP) and their members benefited from the capacity building
This meeting was marked by the participation of SECO senior management, and Swisscontact in Switzerland and Morocco, the cooperation office of the Swiss Embassy in Morocco, SIPPO teams, and Business Support Organizations (BSOs) in namely: AMITH, ASMEX and FENIP, public export promotion agencies: EACCE, AMDIE and public partners such as the Ministry of Industry, and the Department of Maritime Fisheries.
On 12 and 13 September, SIPPO Morocco and the Moroccan Association of Moroccan Exporters (ASMEX) in collaboration with the German Technical Cooperation (GIZ), met with the Governor of the Zagora region, and the President of the Regional Council and other parties stakeholders of the date chain.
The edition of the SEG in Brussels, which took place from 7 to 9 May 2019, was marked by a distinguished participation of Morocco, with 38 Moroccan exhibitors including 4 institutions exhibiting with a total area of 618.50 m².
In order to better assist our BSOs (FENIP-AMITH-ASMEX) to use the new watch tools, SIPPO organized this implementation workshop.
As part of the contribution of the SIPPO program to the internationalization of the sectoral fairs organized in MOROCCO, and during the Halieutis fair, SIPPO organized on February 21st a seminar on the stakes of sustainability for the fishing industry at the Stand. of the FENIP.
With the largest pavilion of the show with a surface area of 72m2 hosted by AMITH, AMDIE and the Moroccan Denim Cluster, MOROCCO has successfully positioned itself as a country with a global offer and TOTAL LOOK through the showcase exhibition of diversified products and articles from 18 Moroccan clothing companies representing the Moroccan value-added offer in co-contracting and finished products.
Markets in Northern Europe were honored at the 2018 edition of MOROCCO IN MODE Organized on 11 & 12 October in Marrakech by the AMITH. The strategy adopted in the framework of the AMITH / SIPPO partnership was to target the Scandinavian market (Sweden-Denmark-Norway) with a view to starting to diversify the markets for MOROCCO's fast-fashion offer.
The coordination committee of SIPPO held its second annual meeting in Casablanca on September 17, 2018. The meeting is marked with vibrant discussion and exchange of ideas between senior management of SECO Morocco, SIPPO Bern and Moroccan team, Swiss Contact Morocco and Business Support Organizations including AMITH, AMDIE, ASMEX and FENIP.
The workshop introduced the results of study of restitution about the Scandinavian market for Moroccan fast fashion textile
The Fast Fashion, Denim, Knit, Tailoring, Leather and Moroccan brands latest offers will be once again highlighted over the course of 2 days at the Esplanade of the Exhibition paddock of the Moulay Hassan Circuit in Marrakech.
In line with the current international market’s trend, the upcoming edition of the fair will be held on the theme “fashion, fast and sustainable ecosystems”
The focus will be on the Northern European markets this year. A specific promotion strategy will be deployed to attract a large number of German, Dutch and Scandinavian retailers.
For further information, please contact:
Tel: +212 522 942084à 86; Fax: +212 522 940587
SIPPO-Morocco in cooperation with the International Trade Center (ITC) organized in Casablanca a training workshop on market analysis tools, from 29 to 31 May 2018.
The Swiss program, operational since April 2017, organized in partnership with the Food Exports Control and Coordination Organization (EACCE), and the National Federation of Seafood Processing and Valorization Industries (FENIP), a practical training workshop for a better participation of the companies at the Seafood show in Brussels in 2 stages:
Since 25 September 2017 every SIPPO country office has its own Website.
In collaboration with its partners, SIPPO organizes promotional activities in the framework of international events.
Check this section regularly and sign up for customized networking and networking activities.