We facilitate export services


SIPPO's support provides an effective approach to accessing export markets and networking with customers from Switzerland, Europe and other key target markets. 

SIPPO is a well-established mandate of the State Secretariat for Economic Affairs (SECO), within the framework of its economic development cooperation. As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development.

We work directly with Business Support Organisations (BSOs), including promotion boards and sector-wide associations, to support the expansion and quality of their export promotion services to their members and clients. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, capacity-building, networking and matchmaking.

SIPPO connects relevant export sectors from eleven partner countries with reliable importers in Switzerland, the rest of Europe and other important target markets.

SIPPO has been operating in Morocco since April 2017 in order to identify export opportunities and support market access for companies operating in three sectors with large export potential:

• Value Added Fish and Seafood
• Processed fruits and vegetables
• Value-added textile products

The opening of Morocco to the world market, its proximity to the major demanding markets and the free trade agreements it has signed open up a potential of 1 billion customers.

The reputation of Moroccan products abroad, the know-how of its export companies, and their ability to adapt their products and services to the demand of importers and the evolutions of the different markets set up Moroccan companies as credible partners And reliable in international trade operations.
Through its international support and assistance activities, SIPPO will contribute to increasing incomes and the number of new jobs on the side of Moroccan exporting companies and, on the other side, will allow European and world importers to supply products and services  from reliable Moroccan partners and proven Know-how.

SIPPO Code of Conduct


Our developed network of business contacts creates new business opportunities for BSOs and companies.

Depending on the needs of our partner organization and the targeted companies we provide the following services:


We make export promotion boards and sector associations ready for advanced export services. We assess and provide tools for your performance management.


Profit from our large network of contacts. We organize networking events and invite to conferences and workshops.


Learn more about market potentials. We provide assessments, sector studies and product information. Get ready for new markets with our expertise.


Get contacts to suppliers and buyers. Meet them at trade fairs. We facilitate B2B meetings, organize selling and buying missions, and combine them with on-site visits or study tours.


The SIPPO team in Morocco, dedicated to its mission, is fully at hand to identify and implement jointly with business support organizations  export promoting activities and solutions.

Export promotion is our business. Consulting and international support for companies is our expertise.

Our experience in export supporting activities, knowledge of the market situation and the challenges facing the targeted sectors in the country are the assets of a successful collaboration with our team.

Karim El Haoud

Export Promotion Manager

Larbi Bourabaa

SIPPO representative in Morocco


In Morocco, value-added fish and seafood, processed fruit and vegetables, and value-added textiles are the three sectors in which SIPPO, in collaboration with its local partners, will dedicate its export promotion services:

Fish & Seafood

A very important and growing sector (12% of total export products) with good potential for increased diversification of its products and markets.
Moroccan fisheries resources are abundant. In addition, the quality of Moroccan fish is appreciated all over the world. This gives a very positive image of Moroccan products for export, an image on which it will be necessary to capitalize to export more and better.

Processed fruit and vegetables

Agribusiness continues to be a strategic sector in Morocco because of its primary economic, social and environmental role. The implementation of the Green Morocco Plan and the increase in agricultural production are increasingly leading to diversification of processed products. The excellent organoleptic quality (taste, color,) of the products of the sector is a major asset to be capitalized in the strategies for diversification of export outlets.

Value Added Textiles

The geographical proximity of Europe, supply capacities, the responsiveness recognized to satisfy the demand, the flexibility and the companies high-level know-how constitute major advantages of the Moroccan textile industry.
The imperative of the diversification of export markets for the fast fashion ecosystem constitutes in particular a major SIPPO’s objective for this sector.


SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.

Together with the International Trade Center ITC (, export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.

In the upcoming months, our partner BSOs will be published here.

Association Marocaine des Industries du textile et de l’habillement (AMITH)

The Moroccan Association of Textile and Clothing Industries, AMITH, has for more than fifty years represented the general interests of the sector, plays a leading role in the promotion and development of the textile and clothing industry.  It initiates projects, and promotes a national and global partnership with public authorities, in line with international suppliers and customers.

 AMITH has adopted a social responsibility program called "Citizen Fiber". This label distinguishes companies that comply with Moroccan regulations and working conditions in terms of human resources.

Fédération Nationale des Industries de transformation et de valorisation des pro-duits de la pêche (FENIP)

National Federation of Seafood Processing and Valorization  Industries, FENIP, is a federation that gathers seven branches of the fishing industry, six of which are represented in professional organizations that belong to it.
The main aim of the federation is to represent and defend the interests of its members, to study the measures to be taken, the industries involved in the processing of fishery products and to improve the conditions for the production, distribution and sale of products , as well as to provide its members with any assistance likely to promote and develop their activities and in particular exporting field.

Association Marocaine Des Exportateurs (ASMEX)

L'ASMEX a pour mission de représenter et de promouvoir la fonction et le rôle des exportateurs marocains en œuvrant à défendre leurs intérêts, à élargir leurs débouchés, les assister dans le développement de leurs compétences et promouvoir l'investissement et le partenariat multiformes avec les opérateurs étrangers .
Pour dynamiser les exportations au Maroc, l'ASMEX, s'est fixé les missions suivantes :

  •  Promouvoir les exportations marocaines,
  •  Renforcer le tissu des entreprises exportatrices,
  •  Promouvoir la fonction et le rôle des exportateurs marocains,
  •  Défendre les intérêts des exportateurs, 
  •  Inciter les exportateurs marocains à une meilleure compétitivité pour mieux appréhender les marchés extérieurs,
  •  Assister les exportateurs dans le développement de leurs compétences,
  •  Mettre en place un système de veille économique internationale,
  •  Promouvoir l'investissement avec les acteurs étrangers,
  •  Élargir le réseau B2B des exportateurs, 
  •  Développer des partenariats multiformes avec les investisseurs étrangers.

Dans le but de promouvoir des consortiums et de contrats de croissance, L'ASMEX collabore activement avec les différents acteurs de l'économie nationale et internationale, pour accompagner les exportateurs marocains et étrangers vers l'excellence et la performance.


In collaboration with its partners, SIPPO organizes promotional activities in the framework of international events.

Check this section regularly and sign up for customized networking and networking activities.


Casablanca 04.07.2018

Pendant 2 jours, sur l’esplanade du Parc d’exposition du Circuit Moulay Hassan à Marrakech, les Ecosystèmes : Fast Fashion, Denim, Maille, Tailoring, Cuirs et Marques Marocaines seront, à nouveau, mis en exergue pour décliner leurs offres d’actualisation ainsi que leurs nouveautés.



The HALIEUTIS show, the 4th edition of which was organized in February 2017 in Agadir, is a specialized trade fair dedicated to the different trades of sea fishing, aquaculture and the enhancement of seafood products.