As part of the capacity building of BSOs in their trade promotion activities, SIPPO Maroc organized two online training workshops on 20 and 22 July 2020. A third session is planned during the second week of September and another workshop on resource sustainability will be planned over the next few months. The FENIP and ASMEX teams and dozens of their members participated in these training sessions led by an expert in international trade, Ms. Irene Haddad.
The first session aimed at how to achieve a successful participation in a trade fair, addressed the following aspects:
The second session was delivered in the form of two modules – one on B2B matchmaking and the other on the promotion to connect with importers. They addressed:
At the end, the expert addressed a subject linked to the Covid-19 pandemic and the adaptation to this new era through a digital approach to connect with importers: Participation in virtual fairs, B2B twinning online, and other events.